The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications
How to write a great objective statement (the O in OGSM)
OGSM Series: The O This article is the first in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of the...
The new frontier of leadership
As challenges facing CEOs, boards, and HR executives increase exponentially, the rapid pace of change and the intense competition to attract and retain talent top the list for many companies. The two trends driving this new frontier of leadership are closely related....
Linking OGSM and OKR: full-spectrum strategy
More and more recently, ArchPoint has been asked about OKR and OGSM. The question has been whether to use OKR or OGSM for strategic planning. Our simple answer is both. OGSM and OKR work hand-in-hand to deliver a full-spectrum strategy approach, setting the strategic...
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4 Tips for Communication Planning
Amid the hustle and bustle of annual strategic business planning, many organizations fail to properly consider and define their marketing plans. While marketing planning may be a subset of the overall business plans, it requires a rigor all its own. Many business leaders do not understand how the marketing plan fits within the larger business […]
Why You Should Employ OGSM in Planning
It’s that time of year when business leaders and their teams scramble to fill out templates, create Power Point presentations, and attend what seem like endless meetings all in an attempt to comply with the company’s strategic planning process. In many cases, however, rigorous debates and conversation about the strategic choices and innovations required to […]
4 Keys To Keeping A Maverick’s Heart: Never Losing The Magic Of A Company’s Founders
Legend has it that Apple’s Steve Jobs killed projects at the tech giant for one purpose — to birth a new one. Jobs recognized that some level of dissatisfaction exists in every market and capitalizing on that dissatisfaction was the root of his genius. He proved that even the giant must never fear behaving like […]
Voice Of The Leader: Five Light Bulb Moments That Illuminate Strategy Development
Partner Profile On Craig Berkowitch: ‘Focus Like A Laser’
ArchPoint is pleased to announce the appointment of Craig Berkowitch as a partner. As a member of ArchPoint’s headquarter team, Berkowitch will lead strategic growth initiatives within ArchPoint’s marketing and branding division and lead management consulting engagements for clients. Berkowitch joins ArchPoint as the company unites its five capabilities divisions – consulting, marketing, sourcing, sales […]
The Courage To Lead – Part 2
In part one of this series we touched on leaders believing and trusting in their organizations using vision and enduring values. These set up the guardrails by which managers lead. But how do you, as a leader, work within these guardrails? We would suggest, especially in times like these, that you manage it through the […]
Designing Your Product For Growth
In a continuously changing competitive landscape controlled by monolithic Fortune 500 brands, retailers are searching for a new generation of private label manufacturer to increase market share and profit margin. These manufacturers are helping reimage store brands once thought by consumers as a “generic product at a price” to recognizable brands that compete with the […]
Designing Teams For High Performance
When I started in the workforce 25 years ago, organizations were experiencing a tremendous shift in how their people worked. This was driven mostly by information technology. The hierarchical, top-down, command and control, siloed organizational models were outdated, lumbering and hard to change. Cross-functional, agile, high performing teams where people could use and share information […]
Where Should You Focus In 2016?
The Five Rules Of Successful Package Design
ArchPoint recently redesigned private label packaging for one of our retail client’s product lines. Without changing product, price or shelf placement, the redesign increased sales by as much as 50%. How did we do it? By blending and integrating our package development process with brand, product and shelf strategies. A product package is many things. […]