The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
resources
Recent ArchPoint Publications
Relevance is Resilience
It can sometimes feel like we’ve lived through multiple years in the mere six months since the COVID-19 pandemic began. That feeling is due in part to the rapid pace of change so many of us have experienced during this time—both personally and professionally. Indeed,...
Leading Forward to New Opportunities
Leaders must constantly grapple with an inescapable paradox when it comes to keeping strategy on-course: How can we plan for the longer-term while also focusing on the imperatives to survive short-term challenges? As leaders, we must own the narrative with our...
Planning in a pandemic: ArchPoint’s OGSM model to the rescue
The COVID-19 pandemic has rocked our world in every way possible and the economy is one of the most visibly affected. For many industries, the way people consume goods and services has fundamentally changed. It has been fascinating to watch how leaders have altered...
Get Insights Straight To Your Inbox.
Partner Profile on Rick Wood: ‘Not allowing my career to define me’
Rick Wood joins ArchPoint Consulting from VF Corporation, global leaders in apparel and footwear. He brings nearly 20 years of experience in brand leadership/executive management, global sales, growing and scaling both emerging and established brands. Most recently,...
10 Tips To Strategy: Make Your OGSM Work
Strategy sessions, annual operating plans—planning the business is in our corporate DNA. All of us have done them and sometimes, they’ve actually achieved what we wanted them to achieve. As business leaders, our hope is not that our strategy plans are internally...
8 Tips For Facilitating Better Meetings
Facilitating a meeting is part art, part science. The best meeting facilitators have a quirky blend of charm, insights, humor and charisma. Some are just born with an ability to focus a group and get results—the rest of us have to work at it. While some of the tips...
5 Ways To Build Your Personal Brand
The brands we choose define us, set us apart and give everyone a glimpse of who we are. What brands do you choose to define you? If you are a runner, are you Nike, New Balance or Asics? If you are a cook, are you Rachel Ray, Emeril Lagasse or Wolfgang Puck? Are you a...
Trade Promotion — Time To Stop Giving It Away
As with many financial incentive programs in today’s challenging world, Trade Promotion has evolved from being an investment that grows the business, to that of simply a fund that is paid out, and at best, maintains the status quo - an entitlement. Customers know the...
Co-Brand Or Store Brand?
As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s...
Brand Development: Building vs. Buying
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation...
Is Your HR Department Strategic?
Is your HR department a passive service provider to the organization, or does it play an active and strategic role in achieving your goals? Many HR departments have been mired for so long in the minutia of administrative and legal responsibilities, that they don’t...
Social Media Best Practices For The Modern Executives
Building a brand’s digital footprint with the use of social media requires time, energy and insight that may elude many executives. Branded corporate Facebook pages or Pinterest boards are commonplace these days, but many wonder about the executives behind the brands....
Get Closer To The Customer
Editor’s Note: This is the first in a series of articles about ArchPoint’s multi-step Voice of the Customer approach. Last week, a client mentioned they were considering reducing the frequency of an annual customer survey to once every two years. When asked why, their...