The Complete Guide to Strategic Planning and OGSM
Fresh perspectives & big ideas to increase productivity & growth
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Recent ArchPoint Publications
2020 Account Management Study
Research and implications from an unprecedented year in CPG In CPG, as in many other industries, the buyer and seller relationship has changed more in the past year than in the past decade. COVID-19 has had a significant impact on the supply chain and the subsequent...
For better strategy, take a dose of reality
Truth is the basis of progress. With decisions, strategy,plans, and performance, turning from bad to better requires facing reality and connecting dots between cause and effect, answering: where are we and more importantly, how did we get here? It requires digging...
7 Strategic Communication Tips
Strategy execution remains one of the hardest things for a business to accomplish, and a major reason organizations struggle is because communication is often overlooked. Strategic communication is critical to successful transformation and when managed properly, can...
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8 Tips For Crafting Effective Communication
Between sending, receiving, posting, forwarding and replying, we devote countless hours of our time to the actual dissemination of information. Can the same be said for the actual crafting of the message we’re trying to communicate? Effectively communicating a point is critical to success in our professional—and personal—lives. Below are eight tips to help you […]
4 Steps To Create A ‘Where To Play/How To Win’ Strategy
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a strong notion of their aspiration to win and it typically starts with […]
Partner Profile on Rick Wood: ‘Not allowing my career to define me’
10 Tips To Strategy: Make Your OGSM Work
8 Tips For Facilitating Better Meetings
5 Ways To Build Your Personal Brand
Trade Promotion — Time To Stop Giving It Away
As with many financial incentive programs in today’s challenging world, Trade Promotion has evolved from being an investment that grows the business, to that of simply a fund that is paid out, and at best, maintains the status quo – an entitlement. Customers know the money exists, and they often tell you how they want […]
Co-Brand Or Store Brand?
As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s marketplace. When the consumer cannot tell the difference between one product and the […]
Brand Development: Building vs. Buying
When deciding whether the right move is to build a brand from scratch or buy an existing brand, companies have to weigh the pros and cons of different approaches to building their business. They also have to take into account the specifics of their company’s situation and ask a number of questions including: What are […]
Is Your HR Department Strategic?
Is your HR department a passive service provider to the organization, or does it play an active and strategic role in achieving your goals? Many HR departments have been mired for so long in the minutia of administrative and legal responsibilities, that they don’t even realize they could be adding strategic value to the company. […]