The Complete Guide to Strategic Planning and OGSM
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Recent ArchPoint Publications
The dos and don’ts of an OGSM
Success Organizations succeed when their leaders are aligned to specific Objectives and Goals that set a clear direction. Organizations succeed when both work activities and Measures are transparent. Organizations succeed when they collect data from outside the...
5 Questions to test an OGSM
Once you write an OGSM, how can you test to make sure it is indeed a strong and executable strategic plan for your organization? Remember these 5 As. 1. Is it Aligned? Is it clear how the Objectives and Goals will be achieved by executing the Strategies and...
Tracking strategic success with Measures (the M in OGSM)
This article is the last in a series focusing on each component of the OGSM framework. The goal is to break down the framework, sharing the purpose and development process of each element. We hope providing a deep dive into the functionality of the framework will...
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Leaning into conflict
The day you make the leap from individual contributor to leader is the day you welcome continuous conflict into your life. Sure, there are conflicts at entry and mid-level positions, but it’s a fact that leadership and conflict go hand-in-hand, especially for those of...
5 Examples of experiential marketing done right
If you’re like most companies in today’s competitive environment, you spend a lot of money on marketing efforts. And if you’re like most companies, you likely have very little perspective on whether those marketing efforts are worth the spend. So much happens on a...
Leading a change effort? Talk to your employees
We've all been through it before. Corporate Communications sends a company-wide calendar tap for a meeting in thirty minutes and everyone starts to speculate. Layoffs? CEO resignation? Company being sold? In a matter of seconds, a frenzy ensues, the gossip starts and...
Google research validates ArchPoint Team Model
It has been and still is a common belief that great people beget great teams – if you want a team to achieve greatness, you must begin with greatness at the individual level. Many companies hold this belief to be true and build their teams based upon it – including up...
Seek employee engagement, not loyalty
When people talk about loyalty in the workplace, it evokes images of a bygone era. The worker of 1950 for example, put in his (not her) eight hours a day, got a ham from the boss every Thanksgiving, could count on a promotion after hitting the 10-year mark, and a...
The retail game has changed: Has your brand strategy?
Editor’s note: In May, we published an article on the in-store consumer experience, explaining the myriad of factors that come into play when a consumer enters a store and the effect those factors have on purchase decisions. Reader response to the piece prompted a lot...
Four ways to stop wasting time
Any good business leader knows policies are essential to effectively manage resources. There are policies and quotas for hiring new people, protocols and limits to making large capital investments, spending limits that vary by management level – the list goes on. But...
Are you confusing being bigger with being better?
I’ve had 20 years of experience with large organizations, both from the inside (as an employee) and from the outside (as a third-party consultant). I’ll admit I often find myself jealous of the economies of scale and resource-rich environment enjoyed by large...
Get back on course: 4 strategy reboot tactics
Way back in 1492, Christopher Columbus left Spain, embarking on a path to Asia that few, if any, had traveled before. But barely a month into his voyage, Columbus and his crew had to make an extended stop in the Canary Islands for more than five weeks to repair, refit...
Don’t shortchange the in-store experience
The consumer path to purchase is traditionally depicted by a purchase funnel, a model beginning with brand “Awareness” and (hopefully) ending with a “Conversion” or purchase transaction. Businesses need to move shoppers through this funnel to fuel growth. A company...